Brands in Focus

Namo Gange Organizes 3rd Arogya Film Festival on Treating Cancer with AYUSH

Noida: The society is rapidly falling victim to one of the most fatal diseases ‘Cancer’. In a bid to aware people about the dangerous disease, Namo Gange Trust organised ‘3rd Arogya Film Festival 2019’ on February 4, 2019 at Marwah Studio, Film City, Noida. It is a joint initiative of Namo Gange Trust and International Chamber of Media and Entertainment Industry (ICMEI). The initiative is supported by Ministry of AYUSH and Marwah Studios.

On the occasion the lamp lighting was done by Acharya Jagdishji Maharaj (Founder, Namo Gange Trust), Ramanand Meena (Deputy Secretary, Ministry of AYUSH), Mrs. Nidhi Agarwal(Founder, Bliss Foundation), Swami Sehajanand ji (Founder Chairman of Mahamrityunjaya International Yoga & Astrology Centre), Dr. Sandeep Marwah (Founder of Noida Film City), Suresh Chavhanke (Chairman, Managing Director of Sudarshan News), Colonel T P Tyagi (Recipient of National Gallantry Award VIR Chakra).

February 4 is celebrated as the World Cancer Day internationally each year to raise awareness of cancer and to encourage its prevention, detection, and treatment. As per World Health Organisation (WHO) because of globalization, modernization and stress, cancer is on rise.

The third edition of Arogya Film festival is specifically dedicated for Cancer as United Nations has declared 4th February as International Cancer Day. Research evidence reveals that cancer is responsible for almost one out of six deaths globally. More than 14 million people develop cancer every year, and it is also projected to rise to at least 21 million by 2030. This is very threatening and as a well crucial matter of thought to all of us present today in this room. Namo Gange believes that there is the power to communicate stories in the film, to stimulate emotions, motivate action, and to reduce the inequalities in health. So, the primary purpose of this festival is to spread awareness about cancer treatment through AYUSH via the medium of film and media as a catalyst.

The movies that were screened and made it to the Top 5 are Caged (Director and Scriptwriter: Gianluca Fratellini), Cancer: An ill Effect of Alcohol and Tobacco (Director: Shabir Anees and Scriptwriter: Mubashir Ali Zaidi), A Ray of Hope (Director: Raj Dutta and Scriptwriter: Munira Dhamani), Zehar (Director: Abhishek Singh and Scriptwriter: Usha Singh), Life in Smoke (Director and Scriptwriter: Abhas Kumar).

Present on the occasion Acharya Mukesh Kumar, National President, Namo Gange Trust said, “Prevention is sure cure for Cancer. An ounce of Prevention is quart of a cure, therefore AYUSH system has impossible possibilities through amazing lifestyle therapies, panchkarma detoxification disciplined lifestyle and good food habits with regular yoga activities and better understanding to get prevented from the environmental Carcinogens.”

Sandeep Marwah, Founder, Noida Film City during his address extended thanks to Namo Gange Trust for organizing the Film Festival that entirely focused on how social preventive system, alternative system of medicine, complementary medicine could be a better solution to fight Cancer at Marwah Studios. “The latest statistic says that after 20 years, 10 per cent of the Indian population will be suffering from this dangerous disease. If we will not take the precautions just imagine the magnitude of the problem. The major reason of this disease is polluted air, polluted water and polluted Earth. It is high time we get conscious about the disease, which is going to kill our bodies. Let’s become more aware. This is a small contribution to Cancer awareness by Marwah Studios,” he added.

Third edition of the film festival saw participation from more than 100 countries. First edition of the film festival focused on ‘Stress’ and second to ‘Diabetes’. As many as 37 countries participated in first International Arogya Film Festival while 98 countries participated in the second edition.

Others who marked their presence on the occasion were Anshul Aggarwal (Director, Namo Gange Trust), Rajiv Sehgal (Care World), Ajay Tiwari (Doordarshan) marked their presence on the occasion.

Disclaimer: This is the sponsored story and users are requested to use their own discretion.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.